Like many Health Information Management vendors, IOD’s core business was rapidly evolving as electronic medical records became pervasive throughout the U.S. healthcare system. As part of their internal strategic planning efforts, IOD engaged ST Advisors in spring 2012 to review industry trends affecting its suite of offerings and to provide a thorough analysis of near- and long-term market opportunities.

We began with a review of broad industry trends and a deep dive into the trends directly affecting IOD’s current business. With this shared understanding of the broader ecosystem, we worked with IOD to evaluate its core strengths and competencies. We then identified their potential business opportunities, both in logical extensions of their current offerings, and in newer markets where the company could repurpose its strengths. Our work focused on areas where IOD’s specific technology and service competencies could address emerging business needs and deliver differentiated value.